Blume
Blume is a perfume brand that captures the essence of pure, natural flowers. Using handcrafted extraction and distillation methods, it offers subtle fragrances of herbs and blossoms that embody refinement, luxury, and timeless elegance.
Client
Blume
Services
Branding
Product Design
Art Direction
Credits
Art Direction: Hobert Nguyen
Illustrator: Hobert Nguyen
Year
2024
Approach
Our approach centers on cornflower as the scent and story anchor, chosen for its clean, understated botanical character. Blume avoids a loud floral punch and instead leans into a mild, green, slightly sweet profile that hints at fresh hay, clover, and a subtle aquatic freshness.
This softness adds natural depth and balance, pairing well with notes like oats, hazelnut, or vetiver. The result is a quietly luxurious, nature-led scent with an effortless unisex appeal.
Visualization
Blume draws from a European appreciation for flowers, centered on the cornflower, admired for its elegant form, distinctive presence, and symbolism of natural beauty and life’s completeness. Rendered in an Art Nouveau-inspired composition, the illustration features intricate ornamental curves and flowing botanical details, paired with a soft grey–light turquoise ground and hand-sketched linework.
The Scent Journey
Tagline “Essence in Full Bloom” reflects how a fragrance unfolds in layers, like a flower opening over time. It invites you to slow down and experience the perfume with all five senses, noticing each subtle note as it develops into something pure, balanced, and complete.
