Horae
Horae Resort is a countryside retreat in northern Vietnam where Indochina-inspired design meets local craftsmanship. Surrounded by nature, it offers a calm escape with accommodation, gastronomy, wellness spa, handmade workshops, and curated tours. With a caring local team and a focus on authentic cultural experiences, Horae is made for guests seeking privacy, relaxation, and meaningful moments.
Industry
Hospitality
Services
Branding
Art Direction
Packaging
Credits
Art Direction: Hobert Nguyen
Graphic Designer: Hobert Nguyen
Photography: Frederik Wissink
Year
2023
Brand story
As a destination for emotions and the soul, Horae Resort, situated amid authentic nature, offers a fusion of indigenous, traditional, rustic, honest, sophisticated, and yet convenient criteria. Let's put aside the hustle and bustle for a moment to walk around the tranquil garden, watch white storks fly on the vast rice field, listen to the crickets chirping at night from the bamboo grove, immerse yourself in the clear blue water of the swimming pool, watch the sun set behind the ravine, and open your heart to receive marvelous things that nature has to offer.
Visualization
The primary identity is inspired by asymmetric angular shapes found in nature, such as leaf veins, dragonfly wings, stone walls, rice fields, water surfaces, and tree roots. They combine to generate an array of textures that highlight Horae's key visual. Along with the motto "Nurture Our Senses", Horae aspires to become a part of the Creator by nourishing and comforting every soul that visits its garden.
