Moonwell
Moonwell – where science and serenity meet to enhance your sleep and well-being. Our berry-flavored sleep gummies are designed to promote relaxation, better sleep, and energized mornings. As a functional food, Moonwell blends natural flavors with premium ingredients to support your body’s rhythm, making every night restorative and every day refreshing.
Industry
Health & Wellness
Services
Art Direction
Packaging
Credits
Art Direction: Hobert Nguyen
Packaging Design: Hobert Nguyen
Year
2024
Approach
To position Moonwell as a premium functional wellness brand that still feels medically credible and trustworthy. The packaging needed to avoid looking overly youthful or “kids-focused,” while remaining approachable for busy adults and parents. Visually, it had to communicate calm, sleep support, and efficacy at first glance, both on shelf and online. Finally, the system needed to be market-ready for Canada, with clear bilingual (English/French) packaging information presented in a clean, legible way.
Visualization
Moonwell’s visualization blends medical clarity with a premium, calming mood. A modern sans-serif system and structured layout keep the design clean and trustworthy, while soft tones inspired by melatonin, berries, and alpha-wave flow signals relaxation. The clear glass jar with a black lid showcases the moon-shaped gummies to increase appetite appeal and transparency, and the outer paper box adds a refined, high-quality presence through its form and pattern. A moon-inspired logo with a subtle floating “O” detail reinforces the concept without feeling playful.
